MARCA
“Your brand is what people say about you when you’re not in the room”
Jeff Bezzos
A brand is the perception that consumers have about companies, products and services. A brand is a reflection of the values, messages, benefits and the entire context of a company. Brands are made up of sincere and perceptible attributes, whether tangible or intangible, and are built and defined day after day through management and consistency.
As a reflection of the various positive and qualitative attributes that are fixed in the minds of consumers, brands play an important role in generating value, making companies and products more profitable and more relevant to the customer. Brands create connections and provide greater loyalty to their audience, which in turn contributes to security in relation to economic instability and the arrival of new competitors.