CONTENT
“My crown is called content, a crown that kings seldom enjoy”
William Shakespeare
CREATIVITY
You already know the scenario well. “Make the logo bigger!”, the customer says. Every time, the same thing. It almost seems that by making one image bigger than the other, the consumer will want to buy more, engage more or even recommend it to friends more.
Brand exposure goes beyond a simple symbol with the company name, with the right colors and fonts. This is important, but it is not everything. A brand is much more than just displaying this symbol everywhere.
You need to think about your relationships with people and the fundamental details of your brand's communication. These points are crucial for any and all actions you take.
Creating content is not about putting your logo on every piece of social media, every frame of a video, or any other element of your strategy. Content is about making your brand tell a story, it is about connecting the brand to the consumer’s soul.
"Creativity penetrates the mundane to find the brilliant"
Bill Moyers
When developing a brand creatively, you need to remember five main points:
1- Easy to remember – it must “stick” in your customer’s memory
2- Short – the more words, the harder to remember and find
3- Easy to pronounce – if you always have to explain it, you already know it’s not a good brand
4- Show the essence of your brand – what is your style? What do you do? Your name must be authentic, have your personality
5- Being free to register – this goes without saying, right? Imagine creating the entire visual identity of your brand, becoming known and then having to change everything because the name is already taken? Or worse, ending up taking customers to another store?